Email newsletter campaigns are still a great way to get your message out to existing and potential customers. E-newsletters can serve may purposes, from offering special promotions or sales, to sending out exclusive offers and information to your subscribers, to simply keeping your customers up to date with the latest news relevant to your business.
It's important to keep your emails short and succinct though. Instead of including a complete article in a newsletter for example, provide a brief paragraph then link to that full article posted on your site. The goal of your newsletter campaigns should typically be to draw the reader to your site, to the information you want them to see, to the products and services you want them to purchase, or to contact you.
Ask yourself what your reader would want to know about, how can the information in your newsletter benefit them?
Keeping the interests of your subscribers as the top priority will help bring recurring and new visitor traffic to your site, help communicate your message and aid in the growth of your business.