The importance of a mobile site

Date: May 1, 2013 Author: Jason Categories: How To Reach Your Customers | Online Marketing | Web Tools

Several years ago, people were limited to surfing the web on their desktop or laptop, and only when they were in a place that offered a reliable internet connection.

Today, many people own smart phones and tablets with high-speed wireless internet connections that put the web at their fingertips 24 hours a day, 7 days a week. The popularity and widespread use of mobile devices means you can reach people more than ever before at any time.

So, how do you reach this always online, always surfing audience effectively?

The answer is quite simple. Go mobile.

A mobile site doesn't need to be complicated. It's good practice to develop, alongside your full-fledged website, a smaller, concise and efficient mobile version. Mobile sites are websites that are designed to function on a mobile device such as an iPhone or iPad. They are usually simplified versions of your full site, offering up your key messaging, a list of services, a section for news or blog posts and a page that lists contact information.

Having a basic mobile site running side by side with your full site means you'll be accessible to anyone, anywhere, on any device.

Work with your web designer/developer to create a mobile site that targets your audience properly. Take advantage of their knowledge and experience to get your mobile presence up and running smoothly. For more information about the effectiveness of developing a mobile strategy, contact us today and we'll answer your questions.



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