The infamous contact page, what to do?

Date: November 5, 2013 Author: Categories: How To Reach Your Customers | Preparing Your Content

You need a Contact page. It's a fact.

Having the right kind of contact page is a matter of adding that final touch to your site, the page that tells your potential customers how exactly they can talk to you, it's an integral part of your online business card. So, how do you create an appropriate contact page? What do you need?

We've been in the web design business for a long time, and we've seen an incredibly varied number of styles of contact pages on many different websites. There's truly no single answer.

It all comes down to your target audience.

If you cater primarily to local business owners, you'll probably want to include a Google Map of your office on your contact page, along with an address, phone number and email. Simple, right? So how should that look? Out of those elements, what's more important?

Well, if you're the kind of business that encourages unscheduled drop-ins, that map should be a very dominant element on the page. Followed by your address, phone number and email address.

Cater to your target market.

If you're an international firm, you may not deal with the random drop-in that we just talked about. Instead, your business probably relies more importantly on leads received by form submissions, emails and phone calls.

If you're such a business, that great Google map that tells people exactly where you are may not matter so much. Instead, your basic contact details are what matters. Form, email, form - that's the priority you should treat your contact information with.

Use a simple web form (name, email, reason for contact, message) to deal with leads that may be on the other side of the planet, but, if the right details have been provided, are definitely worth a follow-up email or phone call.

If you have the capability to handle the phone inquiries, include your phone number, but beware, people will call you with the most random questions, rarely with the intentions of working with you.

If you don't have the resources available to handle calls on a frequent basis, stick with a web form or email address. Email submissions can be quickly skimmed by you, and their seriousness assessed relatively quickly, helping you track down the leads that matter vs the ones you find unworthwhile.

In nearly every case, rely on a professional web designer to help you lay your contact page out properly and effectively.

Have questions? Feel free to contact us today for some help, we're always interested in helping you optimize your online presence.