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“c-Seven took our design and integrated it perfectly with their CMS. Now our Canadian dealerships can manage their online stores on their own, and provide the level of quality that BMW customers have come to expect. We've been able to rely on c-Seven's sound knowledge and advice and look forward to continuing to work with them.”- BMW Canada ChallengeBMW needed a reliable CMS to support their existing website and manage over 20 BMW dealer websites across Canada. The CMS had to be capable of displaying dealer information, advertise new and used vehicles, and even sell accessories (helmets, jackets, gear, etc.) BMW turned to c-Seven to get its CMS on track quickly and dependably. SolutionAs part of BMW’s website team, c-Seven quickly developed and integrated site elements, and provided extensive feedback throughout the design and development process. c-Seven developed a simple to use and maintain product/item manager and shopping cart and secure login areas for customers. The Mantis item manager is 100% customizable and c-Seven helped BMW choose the best options for their organization. ResultsThe item manager makes it easy for individual dealers to add, remove and edit vehicles and products for sale at their location. Mantis provides a consistent experience both externally for visitors to the website and internally for dealers maintaining the website, making it easier for BMW to train dealers and maintain its polished, high-end brand across the board. |
