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3R Certified“The team at c-Seven helped us quickly brand, design and development the 3R Certified Waste Diversion Certification Program. Their expertise ensured that the program's marketing materials maintained consistency across all channels.”- David Benson, Director, 3R Certified ChallengeGiving businesses and institutions the recognition they deserve for reducing waste and helping to improve the environment is a lofty goal. The 3R Certified program required the branding, marketing and web presence to project the credibility of the new program, an initiative of the Recycling Council of Ontario, to the public. They needed promotional materials that were professional looking, clean and would ensure that the program be taken seriously and would encourage applications on and off-line. Solutionc-Seven provided the 3R Certified program what they're known for. A clean interface accompanied by a green, eco-friendly design. To ensure site visitors found the program info they were looking for quickly, we helped design a navigation that directed users throughout the web site, while cutingt out what wasn't necessary. Accompanying direct mail pieces and advertisements were published and sent out upon the launching of the site, ensuring that not a single step was missed, maximizing program recognition and promotion among businesses and institutions across the province. ResultsThe program has been a great success, with new applications received regularly. The success of the branding and design work done by c-Seven for 3R Certified will ensure that the program continues to run year after year, helping us all become a little greener in the way we conduct business. |
